Fulfilling the New Normal.
The immediate impact of the COVID-19 crisis has been coping with lockdown conditions. With non-essential businesses closing their doors, those with multichannel operations have been able to change their focus to direct online operations.
In addition to becoming essential to business continuity, the direct online channel has become a critical supply line for most households. Those on lockdown are seeking not only groceries online but also a vast range of items such as fitness equipment, cooking utensils, home office equipment, everyday essentials, health and beauty aids, and pet products.